Dallas Mavericks and James Madison High School

Check out how students from the Sports Analytics Club at James Madison High School got an inside look at the world of data-driven decision-making with the Dallas Mavericks. In this insightful video, students explore the correlation between traditional business revenue and the impact of social media versus conventional business models. Students met with the Mavericks staff to learn how the team uses and interprets data to boost their success both on and off the court.