Data Fulfillment Analyst – NBA (New York, NY)

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The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  As a global sports and media business, the NBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of NBA merchandise, and handle a wide range of responsibilities that drive the NBA’s success.

 

Essential Functions and Job Summary
The Data Fulfillment Analyst will be responsible for helping to facilitate the use of the NBA’s vast fan data, data strategy, and digital marketing and technology capabilities to enable our partners to use these assets to grow their business. The set of partners will vary greatly and will include those from the retail, strategic, content and marketing partnership spaces creating an opportunity to work with a diverse mix of brands and business. The ideal candidate is customer and project focused and enjoys the challenges of working across functions with team members from Data Strategy, Global Partnerships & Media, Direct-To-Consumer, Legal and Data Engineering. You will draw on your experience across digital marketing, data analysis and AdTech/MarTech to solve complex problems that drive value to both the NBA and its partners.

Major Responsibilities
• Apply subject matter expertise to develop and deliver digital marketing strategies and programs that accelerate customer acquisition, retention and brand awareness for partner data collaboration projects
• Consult with the Global Partnerships & Media team and with peers on the Technology & Platform Strategy team on the right mix of tactics to deliver the partners’ objectives (pre-sales)
• Lead the execution of tactics defined by the Global Partnership & Media team for each partner (post-sales)
• Lead the implementation of data cleanroom solutions including setup and configuration
• Provide support and guidance to internal and external stakeholders on data requirements and optimal implementation
• Collaborate with partners on data overlap analysis, segmentation and audience development
• Ensure marketable audiences are successfully onboarded to ad platforms (e.g., Meta, Google, etc.) for ad targeting
• Make optimization recommendations based on partner objectives and performance
• Manage project from start to finish to ensure that all facets of the partner agreement have been successfully followed
• Responsible for keeping a pulse on trends in marketing/ad technology and marketing operations