AI Is Changing the Way Teams Study the Game

Artificial intelligence is becoming a powerful tool in the future of sports, and American football is already showing what that shift can look like.

In a recent Bloomberg feature, SūmerSports CEO Lorrissa Horton explained how the company uses AI to convert game film into detailed movement data, helping teams better understand where players are on the field, how their bodies move in space, and how all 22 players work together during each play. By analyzing the game frame by frame, this technology can support scouting, player development, recruiting, game planning, and even fan engagement.

The conversation also highlights a bigger point for students interested in sports analytics: the future of sports will depend on people who can connect technology with real game understanding. Data alone is not the full story. The value comes from knowing how to read patterns, ask better questions, and turn information into insight that helps athletes, teams, and organizations make smarter decisions.

At SACP, students are introduced to the growing role of analytics, AI, and sports business so they can better understand where the industry is headed and how they can prepare for it.

For a closer look at how AI is being used to study American football at the team level, read the full article and watch the Bloomberg video here.